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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

1. A company has invested a significant amount of money on a new marketing initiative to incentivize B2B buyers. The CMO wants to measure if the new initiative is effectively motivating people stuck in mid-funnel. The Marketo instance was built with a Center of Excellence, a Revenue Cycle Model, and has a Workspace containing Operational Campaigns.
How would a Marketo practitioner compare the volume and velocity of people moving in the funnel to last year's volume and velocity?

A) Create a Program Performance Report to calculate success and new people acquired by the program
B) Create a People Performance Report and add Opportunity Metrics to measure success
C) Create an operational Smart List for each stage of the funnel and export to a dashboard
D) Create a Success Path Analyzer report and compare data from different timeframes

2. A business is running campaigns on multiple channels and needs to allocate credit accurately.
What model should be used?

A) Multi-Touch Attribution
B) Last Touch Attribution
C) First Touch Attribution
D) Linear Attribution

3. A company has a lead form and wants to enrich their database immediately after a form is filled out. They have a subscription with a third-party enrichment service, which provides data that helps the company with better personalization and targeting.
What is the best integration method to collect this data from a third-party platform?

A) Integrate with a CRM to enrich the data
B) Create an API to sync the data
C) Use Marketo's native enrichment feature to integrate the third-party platform
D) Create a webhook to request the information

4. What best practices improve campaign reporting in Marketo? (Choose two)

A) Tag all campaigns with program tags
B) Include engagement data in reports
C) Regularly audit Smart Lists
D) Create Static Lists for segmentation

5. Which type of integration is best suited for syncing real-time sales updates with Marketo?

A) API-based integration
B) Batch processing
C) Manual updates
D) CSV uploads

Solutions: