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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters (NTO) wants to use Marketing Cloud to gather customer feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible. What approach would a consultant recommend?

A) Use an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.
B) Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.
C) Use an Engagement Split to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.
D) Use Automation Studio to capture positive response and a Case Activity to create a new case in Service Cloud.

2. Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file. In which two ways should they set up their automation to import the data from the file on a nightly basis? (Choose 2 answers)

A) File Drop Starting Source
B) %%BASEFILENAME_FROM_FILEDROP%%
C) Scheduled Starting Source
D) %%BASEFILENAME_FROM_TRIGGER%%

3. A service team manages their field technicians in Salesforce CRM connected to Marketing Cloud.
Once an appointment with a contact is scheduled for the technician through CRM, a notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent, the "Confirmation Sent" checkbox on the appointment record should be updated in CRM.
All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the Contact.
What solution would a consultant recommend to address this use case?

A) Configure Salesforce Send with Salesforce data extension, using Automation Studio activities to refresh the audience; send notification and SSJS activity to update CRM records.
B) Configure journey with API Event entry source; Process Builder to trigger event; use Journey Builder activities to send notification and update CRM records.
C) Configure journey with Data Extension entry source; use Automation Studio activities to refresh the audience and Journey Builder activities to send notification and update CRM records.
D) Configure journey with Salesforce Data entry source; use Journey Builder activities to send notification and update CRM records.

4. Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information. Which activities would Marketing Cloud use to automate this campaign?

A) Import Mobile Contacts and Outbound Send
B) Refresh Mobile Filtered List and Outbound Send
C) Import Mobile Contacts and Send SMS
D) Refresh Mobile Filtered List and Send SMS

5. Northern Trail Outfitters has started the process of integrating its Marketing Cloud account and Sales Cloud org through Marketing Cloud Connect. Which configuration should be utilized for the API user created in Marketing Cloud?

A) API User checkbox is selected; Administrator & Marketing Cloud Administrator roles are applied.
B) API User checkbox is deselected; all available roles are assigned to user.
C) API User checkbox is deselected; Marketing Cloud Viewer role is applied.
D) API User checkbox is selected; no roles are assigned to user.

Solutions: