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Adobe AD0-E608 Korean Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional (AD0-E608 Korean Version) Sample Questions:

1. 다음 시나리오를 가정해 보겠습니다. 4월 10일, 한 방문자가 소셜 미디어 게시물의 링크를 통해 사이트에 접속하여 장바구니에 상품 3개를 추가한 후 사이트를 떠납니다.</li><li>4월 14일, 같은 방문자가 장바구니에 담긴 상품에 대한 안내 이메일을 받습니다. 방문자는 이메일의 링크를 클릭하여 사이트로 이동하고, 유사한 상품을 찾기 위해 다른 두 사이트를 방문한 후 구매하지 않고 사이트를 떠납니다. 4월 16일, 같은 방문자가 장바구니에 담긴 상품 중 두 개가 15% 할인된다는 SMS를 받습니다. 이 SMS 링크를 통해 방문자는 장바구니로 연결됩니다. 방문자는 SMS의 링크를 클릭하여 총 240달러에 장바구니를 구매합니다.
방문자의 구매에 대해 각 채널에 균등하게 80달러의 크레딧을 부여해야 하는 경우 어떤 귀속 모델을 사용해야 할까요?
응답:

A) 개인 룩백 윈도우를 갖춘 참여 귀속 모델
B) 개인 룩백 윈도우를 사용한 선형 귀속 모델
C) 세션 룩백 윈도우를 사용한 선형 귀속 모델
D) 세션 룩백 윈도우를 포함한 마지막 터치 속성 모델

2. 마케터가 브랜드 인지도 캠페인의 신규 고객 유치 효과가 어느 정도인지 알고 싶어합니다. 어떤 계산된 지표가 성과에 가장 큰 통찰력을 제공할 수 있을까요?
응답:

A)

B)

C)

3. Adobe CJA에서 추세 분석 보고서를 생성하기 전에 어떤 작업을 수행해야 합니까?
(두 개를 선택하세요.)
응답:

A) 데이터 내보내기 규칙 만들기
B) 날짜 범위 필터 적용
C) 메트릭 및 차원 정의
D) 실시간 데이터 동기화 활성화

4. Adobe CJA에서 다중 채널 캠페인 추적을 위한 효과적인 보고를 보장하는 기능은 무엇입니까?
(두 개를 선택하세요.)
응답:

A) 데이터 소스 연결
B) 프로필 병합 규칙
C) 캠페인 우선 순위 설정
D) 아이덴티티 스티칭

5. 사용자 정의 목표 범위에 대한 진행 상황을 분석하는 데 어떤 시각화 도구를 사용하시나요?
응답:

A) 라인
B) 면적
C) 히스토그램
D) 총알 그래프

Solutions: