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CIMA CIMAPRO15-E03-X1-ENG Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Strategy Formulation | - Strategic analysis of external environment
|
| Topic 2: Strategy Implementation | - Change management
|
| Topic 3: Strategic Choices | - Corporate strategy
|
CIMA E3 - Strategic Management Question Tutorial Sample Questions:
DRAG DROP
YZ is a family-run business which manufactures and sells confectionery, employing almost 100 staff. It operates 10 shops in small towns in the north of country P.
Sales of YZ's products have decreased over the last 4 years due to competition from large supermarkets, internet shopping and a general economic downturn, which has hit the north of country P especially hard.
YZ's managing director has recently retired and the board decided to fill the vacancy with an external appointment. The new managing director plans to invest in new manufacturing technology, which would cut staffing levels by 15% and reduce wastage, allowing YZ to lower its prices. YZ's staff are very unhappy about these proposals, feeling that they will destroy YZ's family tradition and reputation that has developed over many years.
Select the correct descriptor for each of the forces for change below:
Select and Place:
Correct
Correct Answer:
RRR is a medium sized company, which has built family homes in Country D' for twenty years. The Board of RRR wishes to expand company operations and start building homes in the neighboring country. The Board of RRR wishes to undertake a position audit to help in this decision.
Which of the following strategic analysis tools would be used in a position audit for RRR?
- A. Gap Analysis
- B. Five Forces
- C. SWOT
- D. PEST
Correct Answer: C 🗳️
Explanation: Only visible for Prep4sureExam members. You can sign-up / login (it's free).
HH is an outdoor theatre which is based in the capital city of country N.
Tickets for shows can be booked at the ticket office or online. HH has identified the following critical success factors (CSFs):
An excellent, online ticket booking system
Customer satisfaction
Which of the following would be suitable key performance indicators (KPIs) for HH? (Choose all that apply.)
- A. Profit from sales of snacks and drinks.
- B. Customer show ratings, scored out of ten.
- C. Percentage of ticket bookings aborted before completion.
- D. Number of customer complaints.
- E. Employee turnover.
- F. Number of returning customers each year.
Correct Answer: C,D 🗳️
RRR is an insurance company which maintains an extensive database of its customer transactions over the last 10 years. RRR is developing a new product and has carried out a SWOT analysis.
Within which of the following aspects of the SWOT analysis would RRR include its customer database?
- A. Strength
- B. Opportunity
- C. Weakness
- D. Threat
Correct Answer: A 🗳️
Explanation: Only visible for Prep4sureExam members. You can sign-up / login (it's free).
Ansoff has provided a product/market growth matrix which denotes possible strategic directions that an organization can follow.
Which of the following statements correctly describe the strategic options generated by the matrix? (Choose all that apply.)
- A. Market penetration using new products within existing markets.
- B. Diversification using new products in new markets.
- C. Product development using new products in new markets.
- D. Market penetration using existing products in new markets.
- E. Market development using existing products in new markets.
- F. Market penetration using existing products within existing markets.
Correct Answer: A,C,F 🗳️
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