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GAQM CSMP-001 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Marketing and Sales | - Market Research - Developing a Marketing Plan - Strategies for Success - Defining Marketing - Mission Statements - Advertising and Networking - Brochures and Trade Shows - Recognizing Trends |
| Marketing with Social Media | - Platform Usage: Facebook, LinkedIn, Twitter, YouTube, etc. - Social Media Fundamentals - Metrics, Analytics and Damage Control - Social Media Strategy and Planning |
| Telemarketing | - Verbal Communication Skills - Trust Building and Negotiation - Pre-call Planning and Scripting - Follow-up and Closing Techniques |
| Basic Internet Marketing | - Search Engine Optimization (SEO) - Email Marketing - Online Advertising - Internet Marketing Plan Development |
| Building Relationships for Success in Sales | - Verbal and Non-Verbal Communication - Relationship Selling Principles - Networking and Small Talk Skills - Customer Focus and Influence Factors |
| Dynamite Sales Presentations | - Elements of Successful Presentations - Professional Delivery Techniques - Presentation Preparation - Proposal Writing and Formats |
| Branding | - Visual Identity and Brand Experience - Brand Definition and Strategy - Brand Measurement and Analysis - Positioning, Name and Slogan Development |
| Body Language | - Professional Appearance and Etiquette - Facial Expressions and Gestures - Mirroring and Rapport Building - Personal Space and Posture |
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