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CMA Category-Manager Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Fact-Based Selling and Storytelling | - Communication and Insights
|
| Retail Economics and Supply Chain | - Business Operations
|
| Shopper and POS Data Analytics | - Building Data Competency
|
| Category Health and Assessment | - Category Performance Evaluation
|
| Pricing and Promotion Analytics | - Commercial Strategy
|
| Assortment and Space Management | - Retail Optimization
|
CMA Certified Professional Category Manager (CPCM) Sample Questions:
Which statement best describes the relationship between space and assortment in retail planning?
- A. Space planning decisions are made independently of assortment planning.
- B. The amount of available space can limit assortment and assortment choices can influence how space is allocated.
- C. Space always comes first and assortment is chosen to fill it exactly.
- D. Assortment always comes first and space is adjusted afterward.
Correct Answer: B π³οΈ
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Which phase of analytics uses past data and models to estimate what's likely to happen next?
- A. Prescriptive
- B. Generative
- C. Predictive
- D. Descriptive
Correct Answer: C π³οΈ
Who benefits from a successful promotion?
- A. Manufacturer
- B. Shopper
- C. All of the above
- D. Retailer
Correct Answer: C π³οΈ
Explanation: Only visible for Prep4sureExam members. You can sign-up / login (it's free).
Which of the following most accurately describes incremental contribution?
- A. The additional category volume from adding a particular item.
- B. The additional item volume realized from the addition of an item.
- C. The volume to be expected when adding an item to a category.
- D. None of these describe incremental contribution.
Correct Answer: A π³οΈ
Explanation: Only visible for Prep4sureExam members. You can sign-up / login (it's free).
Which of the following KPIs is most critical for resolving on-shelf availability issues in the retail supply chain?
- A. Inventory Turnover
- B. Gross Margin
- C. Order Cycle Time
- D. Fill Rate
Correct Answer: D π³οΈ
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