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Facebook 410-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Campaign Planning | - Audience targeting strategies - Align campaigns to business goals - Fundamentals of Facebook media buying |
| Topic 2: Measurement and Reporting | - Performance reporting tools - Key performance indicators and insights - Optimization recommendations based on metrics |
| Topic 3: Campaign Setup & Implementation | - Pixel, SDK and offline conversions setup - Ads Manager configuration - Campaign structure and objectives |
| Topic 4: Campaign Optimization | - Placements and Advantage + configurations - Budget management and scheduling - Bid strategies and delivery optimization |
Facebook Certified media buying professional Sample Questions:
What are the requirements for a business to open a "Shop" on their Fan Page?
(Select 4 that apply)
Choose ALL answers that apply.
- A. Agree with Facebook's merchant terms
- B. Have a TIN
- C. Sell physical items
- D. Have an ad account
- E. Link to valid bank account
Correct Answer: A,B,C,E 🗳️
Explanation: Only visible for Prep4sureExam members. You can sign-up / login (it's free).
You are researching the launch of a new product and want to cross-sell to your current customer base to see if there is an audience that could be a good fit for the new product.
You need to better understand the behaviors, demographics, and investigate several audiences for your client.
Which audiences do you analyze in Audience Insights?
Select all that apply.
Choose ALL answers that apply.
- A. You should research people connected to your Fan Page.
- B. People who have viewed a view post on your Fan Page.
- C. You should upload a customer database and analyze their behaviors.
- D. You should research all users on Facebook with certain characteristics that match your target market.
Correct Answer: A,D 🗳️
Explanation: Only visible for Prep4sureExam members. You can sign-up / login (it's free).
You receive a month-long IO from a client for a new campaign with a $10,000 budget. The IO is delivered in full by the end of the month. You receive a new IO for the next month with a budget of $20,000.
How could you execute this new requirement?
(Select two options that apply)
Choose ALL answers that apply.
- A. Start a new campaign and set up the spending limit to $30,000.
- B. Increase the ad sets limit to $15,000 to ensure you spend $30,000 over the course of the month.
- C. Make sure the sum of the budgets for the active ad sets in the existing campaign reflect you want
$30,000 over the course of the new month. - D. Ensure that the sum of the budgets for the active ad sets in the new campaign reflect the $10,000 you want to spend over the course of the month.
- E. Raise the campaign spending limit of the existing campaigns to $30,000.
- F. Duplicate the existing campaign and increase campaign spending limit to $20,000
Correct Answer: E,F 🗳️
Explanation: Only visible for Prep4sureExam members. You can sign-up / login (it's free).
An apparel brand is working with you as a buyer for their new product line launch.
They would like to reach an audience of 350,000 moms in 3 different cities. They've requested for you to optimize the campaign to maximize your budget based on CPM.
Your campaign has been running for 2 weeks with the following characteristics:
You have one campaign with reach objective
The campaign is running on Facebook and Instagram
CPM costs have been above what you expected
Your campaign is running a frequency of 1.3
What change do you make in order to lower CPM costs?
Choose only ONE best answer.
- A. You change the objective to engagement
- B. There is nothing you can do to improve CPM costs
- C. You delete Instagram from your placement
- D. You include Audience Network as an additional placement
- E. You add another audience
- F. You delete Facebook placement
Correct Answer: D 🗳️
What roles within your Business Manager can view insights for your Page in Audience Insights?
(Select all that apply)
Choose ALL answers that apply.
- A. Fan Page Analyst and Ad Account Admin
- B. Ad Account Admins
- C. Fan Page Admins
- D. Page Advertiser
- E. Page Analyst
Correct Answer: C,D 🗳️
Explanation: Only visible for Prep4sureExam members. You can sign-up / login (it's free).
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