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Google Display Exam Practice Test Sample Questions:

1. Kelly is a Google AdWords manager for her company. She informs management that she would like to begin advertising on YouTube, but her manager is skeptical. Kelly's manager says she would like to stay on large Web sites rather than YouTube. How large is the YouTube online presence?

A) It is the largest the property on the Web.
B) It is the second largest property on the Web.
C) It is the third largest property on the Web.
D) It is the fourth largest property on the Web.

2. Andy is a consultant to a business that wants to advertise in the Google Content Network. He
recommends that the business owner use the contextual targeting for his ads. What is the
contextual targeting?

A) The contextual targeting allows the business owner to insert ads into a series of related We bsites.
B) The contextual targeting allows the business owner to target specific languages.
C) The contextual targeting allows the business owner to target specific demographics.
D) The contextual targeting allows the business owner to select keywords related to the products for sale so his ads will show on related Websites.

3. Bonnie has created a video that she would like to include in the Google Content Network as part of her online marketing. She has chosen the click-to-play with the cost-per-click pricing model.
Which one of the following statements best describes when Bonnie will be charged for someone clicking on her advertisement?

A) Every time Bonnie's video appears (the opening image) she will be charged.
B) Every time Bonnie's video is played she'll be charged for the click.
C) Every time Bonnie's video is played, paused, or stopped with the in-ad player she won't be charged for each click, just one click per user on the advertisement video.
D) Every click that leads a user to Bonnie's Website results in a charge to Bonnie's account.

4. You are managing a Google AdWords campaign for a company. You launch a new display
campaign. In the first week of the campaign launch, you noticed a large number of clicks but no conversions. Which of the following actions can you perform to resolve the issue?
Each correct answer represents a complete solution. Choose two.

A) Increase bidding for successful sites.
B) Check the ad creative and the landing page to make sure they are well matched.
C) Verify that your conversion code is set up correctly.
D) Evaluate performance of campaign regularly.

5. Robert has created a display ad for his business that sells photography equipment online. He has created a large keyword list for his ad Google AdWords campaign - which is included in the Google Content Network. What is likely to happen with an expansive, large keyword list?

A) Robert's ad will budgeting will be adjusted to use the entire budget as soon as possible because the large amount of keywords will demand his ad more often.
B) Robert will generate more sales.
C) Robert's ad may show up on irrelevant sites that seem related to his business, but really ar en't.
D) Robert's ad may be paused by Google because there's an abundance of keywords.

Solutions: