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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit.
What could explain this behavior?

A) The user gets Added to a blocklist that causes an Enterprise level unsubscribe
B) The user Is getting deleted from the AN Subscribers list
C) Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe
D) Data in data extensions corresponding to the customer

2. The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort.
Which three items will Validate check in an email message?
Choose 3 answers

A) Words or phrases used may trigger spam filters.
B) Correct syntax is used on any AMPScript in the email's code.
C) Grammar and spelling in the email text is correct.
D) Personalization strings map to attributes or data extension fields
E) Each content area specified in a dynamic content rule exists.

3. A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all the contacts will be sent an email.
What should the admin do to ensure only specific Contacts are synced?

A) Filter existing records in All Subscribers
B) Filter records on a formula field
C) Filter records on a Boolean field
D) Filter records created after a specified date

4. A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign. Email
#1 will be sent one month prior to the member's renewal date. Email #2 will be sent one week prior to the member's renewal date. Email #3 will be sent on the member's renewal date. A master audience is updated in real time via the API. Which steps should be included in the customer's automation?

A) Import File Activity > three Send Activities to the master data extension.
B) Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.
C) Three Send Activities to the master data extension.
D) Three Filter Activities > three Send Activities to the filtered audiences.

5. A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.
Which component should be discussed with the customer to allow for this use case?

A) Subscriber Key
B) Data Extensions
C) Member Record
D) Contact ID

Solutions: