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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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Salesforce Marketing-Cloud-Consultant日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Automation and Data Management | 14% | - Manage contact data and data hygiene - Utilize automation studio effectively - Configure imports and exports - Implement SQL activities for data processing - Build and manage automation workflows |
| Reporting and Analytics | 14% | - Track engagement and conversion metrics - Build custom reports and dashboards - Provide actionable insights and recommendations - Configure and interpret standard reports - Analyze campaign performance |
| Marketing Cloud Configuration | 18% | - Configure account settings and business units - Set up users, roles, and permissions - Configure lists and populations - Implement data management and data extensions - Manage sender profiles and deliverability settings |
| Customer Journey Design | 18% | - Apply personalization and dynamic content - Utilize Journey Builder features and best practices - Map customer journeys across channels - Build decision trees and branching logic - Implement triggered and real-time journeys |
| Email Marketing | 18% | - Implement A/B testing andsend time optimization - Ensure deliverability and inbox placement - Create and optimize email content - Apply template and content block strategies - Configure AMPscript for dynamic content |
| Discovery and Design | 18% | - Identify integration points and data flows - Gather requirements and understand business objectives - Analyze customer data and segmentation needs - Define success metrics and KPIs - Document current state and desired future state |
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