Exam Topic for Oracle Eloqua CX Marketing 2020 Implementation Essentials
The following will be discussed in ORACLE 1Z0-340-20 exam dumps:
- Data Model
- Branding and Deliverability
- Form Configuration
- Additional Eloqua Services
- Automation
- Database Management
- Tracking
- Security Settings
- CRM Integration
- Implementation Overview
- Eloqua Fundamentals
- Email Configuration and Preference Management
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Understanding functional and technical aspects of Oracle Eloqua CX Marketing 2020 1Z0-340-20 Eloqua Fundamentals, Data Model
The following will be discussed in the ORACLE 1Z0-340-20 exam dumps:
- Create an email
- Describe Eloqua data objects, how they relate to each other and cases for use
- Describe the process for adding, capturing, and enhancing data in Eloqua, including the purpose of the AppCloud
- Create a segment
- Generate key reports
Oracle 1Z0-340-20 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email & Preference Management | 10% | - Unsubscribe management - Subscription and preference centers - Email configuration and personalization |
| Automation & Campaigns | 15% | - Program Builder and Program Canvas - Campaign Canvas configuration - Lead scoring and segmentation - Automation logic and flow design |
| Tracking & Assets | 10% | - Tracking script integration - External form integration - Form creation and configuration - Microsites and landing pages |
| Branding & Deliverability | 10% | - Bounce and complaint management - Email groups and domain configuration - IP warming and deliverability strategies |
| Eloqua Fundamentals & Architecture | 15% | - Security settings and user management - Platform overview and navigation - System architecture and data model |
| Data Management | 20% | - Data import, export, and standardization - Contact/account fields and views - Data prioritization and deduplication - Standard and custom objects |
| CRM Integration & Additional Services | 10% | - AppCloud and external services - CRM integration setup - Reporting and analytics |
| Implementation Overview | 10% | - Client documents and required stakeholders - Implementation services and offerings - Key milestones and deliverables |
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