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GCCC Strategic Communication Management Professional Sample Questions:

1. A communication manager for a chemical company learns during a casual lunch conversation with an operations manager that the company accidentally harmed the environment because of an accident and is not following its internal code of good conduct and transparency to stakeholders. Which response is the MOST ethical?

A) The communication manager could infer that the lack of communications and transparency indicates a cover-up and look for a way to discretely take the story to the media.
B) The communication manager should speak to company leaders about a proposed action plan regarding the accident and lack of transparency, and should also contact the company's ethics department about the situation.
C) The communication manager should urge leadership to stop accidents that harm the environment, and in doing so, has performed his or her ethical duty and can ensure that the information does not get out to media and other parties that could harm the company's reputation.
D) After speaking with leaders about the company's unethical handling of the accident, the communication manager should resign and might consider anonymously leaking the information to a regulatory agency.

2. (You are a senior communication leader and are asked by the executive team to "quickly draft talking points" for an upcoming announcement, even though the business decision has not yet been finalized. What is the most appropriate strategic response?)

A) Decline the request because premature communication creates risk
B) Ask the executive team to delay communication work until the decision is confirmed
C) Draft generic talking points that can be adjusted later once the decision is final
D) Seek clarity on possible decision scenarios and develop conditional messaging options

3. A mid-size organization of about 10,000 employees is looking to revamp how they conduct internal communication. The employees are spread out in many different cities and approximately 70% of them do not work at a desk with a computer. Which of the following would NOT be recommended as an initial step to take in developing a business case proposing a new direction for internal communication?

A) Define the differences among employees when it comes to demographics, communication preferences, technology, and work environment.
B) Evaluate the latest tools and technologies available to support internal communication.
C) Have a series of one-on-one conversations with other communication executives in companies of similar size and challenges.
D) Conduct internal focus groups and/or surveys with employees to understand their challenges and preferences for receiving and responding to company information.

4. Tasked with developing a marketing communication plan to promote a new product launch, a communication manager should begin by:

A) Meeting with suppliers to determine whether marketing costs can be shared.
B) Designing a creative social media campaign that will highlight the product's innovative features.
C) Segmenting the targeted potential and current customers and focusing on the most profitable segments for this product line.
D) Analyzing whether the sales goals for the new product are realistically achievable.

5. The communication manager was just part of an embargoed briefing where the chief executive officer (CEO) and other leaders learned that the new government budget means a very positive impact for the organization.
A reporter with whom the lead communicator has a good relationship called to get an immediate interview with the CEO, as he is on deadline. In this situation, the communication manager should:

A) Agree to interview with the chief financial officer (CFO) rather than the CEO.
B) Agree to be interviewed based on the relationship with the reporter.
C) Decline the interview.
D) Agree to be interviewed off the record.

Solutions: