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Salesforce AP-216 Exam Syllabus Topics:

Section	Weight	Objectives
Campaigns and Experiences	24%	- Set up triggers and response handling - Configure audience targeting and segmentation - Create and test campaign variations - Implement decision logic and rules - Create and manage campaigns - Build experiences using drag-and-drop editor
Administration and Governance	20%	- Understand compliance and security considerations - Monitor system health and troubleshooting - Manage user roles and permissions - Configure system settings and preferences - Implement data governance policies - Manage integrations with Marketing Cloud
Reporting and Analytics	12%	- Create and customize reports - Analyze campaign performance metrics - Navigate and use the Reports dashboard - Interpret engagement and conversion data
Overview and Key Concepts	12%	- Define Marketing Cloud Personalization - Identify use cases for Marketing Cloud Personalization - Describe the platform architecture and components - Explain the difference between Real-Time and Batch modes
Implementation and Configuration	16%	- Set up data collection and event processing - Implement JavaScript beacon and tag management - Set up and configure the Web Media Manager - Configure campaign areas and zones - Configure user and visitor authentication
Audience Management	16%	- Implement catalog-based recommendations - Create and manage segments - Configure dynamic audience membership - Use profile attributes and engagement scoring - Build audience criteria and filters

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

Question #1

When does site mapping happen during the implementation process?

A. It can happen at any point since it is unrelated to the rest of the implementation
B. At the beginning of the build phase since it is the basis for the rest of the implementation
C. At the end after everything is defined in the system
D. In the middle after certain components like the catalog have been populated

Reveal Solution Discussion 0

Correct Answer: B 🗳️