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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

Question 1

Which two considerations should be kept in mind when using completion actions for list emails? Choose 2 answers

A. Completion actions based on link clicks do not trigger on unsubscribe links or email preference page clicks.
B. Completion actions based on email opens will retroactively apply if added after the email send.
C. Completion actions based on image file downloads only execute once per day.
D. Completion actions based on email link clicks only execute once per prospect.

Question 2

A user wants to increase a prospect's score an additional five points every time a specific form is completed. The score increase should occur upon form submission.
What automation tool should be used to accomplish this?

A. Segmentation rule
B. Custom redirect
C. Engagement studio
D. Completion action

Question 3

Which two actions occur when an automation rule is deleted?
Choose 2 answers

A. Any prospects who matched the rule will be deleted.
B. Prospects will no longer be able to match the rule.
C. Actions that have applied to prospects are undone.
D. The rule will be sent to the recycle bin in paused mode.

Question 4

Completion actions only affect prospects not visitors?

A. False
B. True

Question 5

When do prospects sync to your CRM?

A. When the prospect fills out a form on a landing page
B. When the prospect has a lead score greater than 50
C. When a prospect has been assigned to a user or queue.
D. When a prospect is created manually in the Marketing Cloud Account Engagement database.
E. When the prospect visits a landing page

Solutions: