Introduction to MB-220: Microsoft Dynamics 365 Marketing Exam
Microsoft MB-220 Exam is a certification exam that is conducted by Microsoft to validates candidate knowledge and skills of marketing principles and industry methodologies and best practices.
As a Microsoft Dynamics 365 Marketing expert, you are in charge of building brand awareness and responsible for configuring and expanding the core marketing application to include email marketing, setup, leads nurturing with personalized experiences, interactive customer journeys, LinkedIn integration, Landing Pages, Events, Voice of the Customer, segmentation and scoring, and maintaining General Data Protection Regulation(GDPR) compliance. This exam checks competency level on topics such as creating and managing marketing forms and pages, manage webinars. After passing this exam, candidates get a certificate from Microsoft that helps them to demonstrate their proficiency in Dynamics 365 Marketing
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
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Do You Need Any Prior Expertise?
Officially, there are no conjectural prerequisites to meet before taking up MB-220 test. This means, no other certification should be earned beforehand. However, it is wise to have some sound understanding of the Dynamics 365 model and have already used it in a project. This hands-on expertise will make the exam journey so much simplified.
Microsoft MB-220 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Manage events and leads | - Lead qualification and scoring
|
| Manage marketing information | - Segment customer data
|
| Design and manage marketing content | - Manage customer journeys
|
| Configure Microsoft Dynamics 365 Marketing | - Manage security and permissions
|
| Analyze marketing performance | - Marketing analytics and insights
|
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