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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. "LenoxSoft's marketing team developed a cross-selling engagement studio program for customers who have 1 or more of their products. They want to empower sales users who have Salesforce Engage licenses to make sure their contacts are included in the program.
What is the best way to allow sales to accomplish this?

A) Use the Add to Nurture action on page layouts.
B) Add contacts to the program's Campaign as campaign members.
C) Use the Add to List completion action on forms.
D) Export contacts from Salesforce and import them into Marketing Cloud Account Engagement.

2. A company uses multiple Marketing Cloud Account Engagement business units and wants to set up B2B Marketing Analytics.
What is considered true about using B2BMA with business units?

A) Each business unit can only have one associated B2B Marketing Analytics app.
B) Each dashboard will have an option to filter by business unit.
C) There is an option to create a unique app for each business unit or one joined app for all business units.
D) The app will create unique datasets for each business unit.

3. What is available to choose within Repeat Rule

A) Repetition Order
B) Certain Prospects
C) Limit rule matches
D) Days before eligible to repeat rule

4. What three features in Marketing Cloud Account Engagement can utilize Handlebars Merge Language (HML) merge fields?
Choose 3 answers

A) User Signatures
B) Email Templates
C) User Notifications
D) Social Posts
E) Dynamic Content

5. LenoxSoft is using three Marketing Cloud Account Engagement Business Units: United States, South America and Canad a. The marketing team for each business unit wants to ensure only certain relevant opportunities sync to their business unit.
What should be configured in order to meet this requirement?

A) Marketing data sharing rules on opportunities
B) Marketing data sharing rules on prospects
C) Marketing data sharing rules on accounts
D) Marketing data sharing rules on contact roles

Solutions: