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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Triggers | 7% | - Event-driven automation - SOAP and REST API triggers - Data extension and trigger management |
| Einstein for Marketing Cloud | 23% | - Send Time Optimization - Einstein Copy Insights - Einstein Engagement Scoring - Einstein Engagement Frequency - AI-powered personalization and prediction |
| Mobile (SMS/Push) | 13% | - GroupConnect and WhatsApp integration - MobileConnect features and capabilities - Mobile Studio configuration and usage - MobilePush tools and functionalities |
| Journey Orchestration | 25% | - Entry sources and audience evaluation - Comparison between Datorama and Google Analytics - Journey design and best practices - Reporting and performance analysis - Activities and decision splits |
| Social Studio | 10% | - Social analytics and reporting - Content management and moderation - Social media publishing and engagement |
| Interaction Studio | 8% | - Personalization and decisioning capabilities - Integration with other Marketing Cloud modules - Real-time interaction management |
| Ad Studio | 12% | - Campaign management and optimization - Integration with advertising platforms - Audience targeting and segmentation |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
What is the difference between an in-app message and an inbox message?
- A. An inbox message is sent to an inbox that's part of user's mobile app, and stays in the user's inbox for a specified time, whereas an in-app message displays to the user only one time.
- B. An inbox message is plain text, whereas an in-app message can be populated by a CloudPage
- C. An inbox message only works on iOS, but in-app messages work on both iOS and Android
- D. An inbox message shows only one time to the user, where-as an in-app message keeps getting shown until its expiry date.
Correct Answer: A π³οΈ
Which three ways can an administrator improve how quickly Journey Builder processes records for entry?
Choose 3 answers
- A. Create a pre-filtered, sendable copy of the data extension for each journey instead of using the same data extension for multiple journeys.
- B. Do not use a filter in the entry source to filter more than 50% of your contacts
- C. Use an ETLtool such as Automation Studio for large-scale segmentation before admitting contacts into Journey Builder instead of filtering contacts within the entry source.
- D. Make sure you are connected to a fiber internet connection.
- E. Create a userlD and permission set that will be used only for the configuration of Journey Builder processing.
Correct Answer: A,B,C π³οΈ
How often are Einstein Engagement Scores updated?
- A. Every hour
- B. Every day for email, every week for mobile.
- C. Every day
- D. Every day for mobile, every week for email.
Correct Answer: C π³οΈ
Which three factors are analyzed for each subject line by Einstein Copy Insights?
- A. Improper punctuation
- B. Spelling Errors
- C. Emotional tone
- D. Phrases that spark engagement
- E. Frequently used phrases
Correct Answer: C,D,E π³οΈ
How often are the Einstein Engagement Scoring models updated?
- A. Weekly
- B. Hourly
- C. Monthly
- D. Daily
Correct Answer: C π³οΈ
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