[Jan-2024] The Best Accredited Professional Study Guide for the Marketing-Cloud-Personalization Exam
Marketing-Cloud-Personalization certification guide Q&A from Training Expert Prep4sureExam
The Marketing-Cloud-Personalization Accredited Professional Certification Exam is an excellent opportunity for marketing professionals to enhance their skills and knowledge in using the Marketing-Cloud-Personalization platform. By passing this certification exam, candidates can demonstrate their expertise in creating personalized marketing campaigns and stand out in the competitive job market.
Salesforce Marketing-Cloud-Personalization (Marketing Cloud Personalization Accredited Professional) Certification Exam is a certification that proves your expertise and knowledge in the area of personalization within the Salesforce Marketing Cloud platform. Marketing Cloud Personalization Accredited Professional Exam certification is designed for professionals who are responsible for creating and implementing personalized marketing strategies to enhance the customer experience.
The Marketing Cloud Personalization Accredited Professional Certification Exam is an excellent certification for professionals who want to demonstrate their expertise in Salesforce Marketing Cloud. By passing Marketing-Cloud-Personalization exam, candidates can show employers and clients that they have the skills and knowledge necessary to create personalized, data-driven marketing campaigns that drive business results.
NEW QUESTION # 46
How many total global goals and filters can you define for your dataset in Marketing Cloud Personalization?
- A. Unlimited
- B. 64 total between filters and goals
- C. 25 filters and 25 goals
- D. 300 total between filters and goals
Answer: B
NEW QUESTION # 47
A business user wants to deliver different experiences to different segments within the same campaign, which testing option should they select?
- A. Variation testing
- B. A/B testing
- C. Time based testing
- D. Rule based testing
Answer: D
NEW QUESTION # 48
How does Guardian determine the expected range for a given metric?
- A. Guardian queries the Data warehouse to establish logical the expected ranges
- B. Guardian uses continuous machine learning to set predict the expected range
- C. Guardian uses upper and lower bounds set by the user for each metric.
- D. Guardian comes with pre-built ranges for each metric, which cannot be configured
Answer: A
NEW QUESTION # 49
What two features of Marketing cloud Personalization can be used in an open-time email Campaign?
- A. Attribute
- B. Survey
- C. Recipe
- D. Promotion
Answer: C,D
NEW QUESTION # 50
ETL feeds must follow explicit specifications and require which type of file format?
- A. Binary
- B. JSON
- C. Text
- D. CSV
Answer: D
NEW QUESTION # 51
Which campaign type needs to be configured to set up the Marketing Cloud Personalization Connector for Sales and Service Clouds?
- A. Web Campaign
- B. Email Campaign
- C. Server-Side Campaign
- D. Mobile Campaign
Answer: C
NEW QUESTION # 52
Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?
- A. External email campaign events ETL
- B. Manual segment ETL
- C. Transaction ETL
- D. Product ETL
Answer: A
NEW QUESTION # 53
What are the three primary areas of data stored in IS which represent a company's key business informative?
- A. Statstical tracking of KPI's
- B. User behaviour
- C. Employee performance
- D. Operational information
- E. Shadow catalog information
Answer: A,B,E
NEW QUESTION # 54
What is a rule criteria that you can use in the segment creation process?
- A. Actions
- B. Dimensions
- C. Email Click Throughs
- D. Social Mentions
Answer: A
NEW QUESTION # 55
What are three features of the WebSDK when deployed on a website?
- A. Loading data from ETL feeds
- B. Identity and cookie management
- C. Rendering campaign for personalisation
- D. Configure filters and goals
- E. Sitemapping for data collection
Answer: B,C,E
NEW QUESTION # 56
When using B2B Detect, which two options are valid account origins?
- A. IP address
- B. Account Domain
- C. Customer date of birth
- D. Time of day
Answer: A,B
NEW QUESTION # 57
Which development language is used to code the sitemap?
- A. Ampscript
- B. jQuery
- C. Javascript
- D. Python
Answer: C
NEW QUESTION # 58
What is the unified customer profile?
- A. A profile view for administrators to see activity across all of the customer touch points
- B. A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company
- C. A unified view of all customer activity across, websites, web applications, mobile store, call center
- D. A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel
Answer: D
NEW QUESTION # 59
How often does interaction studio poll the sftp for new files for ingestion?
- A. Daily
- B. Every 15 minutes
- C. Immediately
- D. Hourly
Answer: B
NEW QUESTION # 60
How many days after the date of upload will files be deleted from the SFTP?
- A. 60 days
- B. 30 days
- C. 90 days
- D. 180 days
Answer: A
NEW QUESTION # 61
A business user wants to test the effectiveness of two CTA options, which testing option should the select?
- A. A/B Testing
- B. Variation Testing
- C. Time Based Testing
- D. Rule Based Testing
Answer: A
NEW QUESTION # 62
If you want to compare the completion of two objectives based on a filter, what report would you use?
- A. Goal comparison report
- B. Referring sources report
- C. Visitor behaviour report
- D. Goal completion report
Answer: A
NEW QUESTION # 63
Where can a developer access pre-built Global Templates?
- A. View List Template option in the Launcher
- B. Templates menu under the web Campaign menu in the U
- C. From the Templates list when building a campaign
- D. From code examples in developer docs
Answer: B
NEW QUESTION # 64
A brand's website is seeing high traffic but much of the behaviour is anonymous. How does IS unify anonymous identifies?
- A. IS uses probability matching to determine if two or more profiles represent for user identity
- B. IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify
- C. IS users third party software to match anonymous and knows identifies
- D. IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources
Answer: C
NEW QUESTION # 65
Which two items can be included in the total engagement score calculation?
- A. Actions
- B. Identity merge date
- C. Time of Day
- D. Visits
Answer: A,D
NEW QUESTION # 66
Which data feed integrates purchase data into a profile in interaction studio?
- A. Interaction feed
- B. Catalog feed
- C. Transaction feed
- D. Conversion feed
Answer: C
NEW QUESTION # 67
A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?
- A. The agent uses a customized next best offer widget powered by the interaction studio connector
- B. Leverage service cloud to inform IS in real-time
- C. Use machine learning to serve product/ content recommendations in email sent by your ESP
- D. Manually sync data from Interaction studio to service cloud
Answer: A
NEW QUESTION # 68
What are the components of an interaction studio web campaign? [check]
- A. Configured recipe, visitor profile, and content window
- B. Email capture, homepage, and product requisite
- C. Experience, template, and content Zone
- D. Affinity, infobard and attribution window
Answer: C
NEW QUESTION # 69
How are anonymous visitors tracked?
- A. The browser assigns a 3rd party cookie
- B. Interaction studio assigns a unique alphanumeric identifier using a first-party cookie
- C. The customer must assign a unique alphanumeric identifier using a first-party cookie
- D. Interaction studio assigns a unique alphanumeric identifier using a 3rd party cookie
Answer: B
NEW QUESTION # 70
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