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IBM M2020-645 Exam Syllabus Topics:

IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:

1. A prospect in HR is interested in the reporting capabilities of IBM Cognos BI, but in the past they have had trouble getting IT to pay attention to their needs.
What is the best way for the sales representative to respond to this concern?

A) Cognos allows organizations to select the appropriate roles that match their user behaviors.
B) The Cognos Workforce Performance solution is tailored to the specific needs of HR, without requiring IT to create these reports.
C) Cognos was designed to take information from multiple applications and pull it together into a
single platform.
D) Cognos solutions are designed with the business user in mind, freeing up IT resources and promoting self-service.

2. Which statement should a sales representative listen for when positioning IBM Cognos BI to an IT project manager?

A) We do not have the relevant data to make decisions on recruitment.
B) New BI solutions are difficult to integrate with existing systems.
C) We are forced to be reactive, not proactive, to critical business situations.
D) It is difficult to see into the overall performance of the supply chain.

3. What is NOT a specific need that marketing teams have for IBM Cognos BI?

A) To know the effectiveness of their campaigns.
B) To gain visibility into the sales pipeline on opportunities created through demand generation.
C) To analyze and allocate marketing resources across channels.
D) To design and automate demand generation campaigns.

4. What is a high-yield question when positioning IBM Cognos BI to the CIO of an organization?

A) How do you handle information requests from the business?
B) Do your users trust the data that they have access to?
C) How do you identify outliers in your business?
D) What happens when management is not able to get information they need quickly?

5. Which type of user benefits most from the unified workspace of IBM Cognos BI?

A) Statistician
B) Data modeler
C) Line of business user
D) System administrator

Solutions: